Xfire, UOL BoaCompra Partner for Expansion of e-Sports Market in Brazil and Portugal

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The Publishing and Monetization Leader Will Localize Xfire’s Website, Client and Battleground Tournament Platform

SAN FRANCISCO – March 19, 2013 – UOL BoaCompra, the leader in publishing and monetizing gaming in Latin America, and Xfire™, the world’s top online destination for millions of gamers, announced a new partnership and licensing agreement for UOL BoaCompra to be the exclusive operator of Xfire and Battleground in Brazil and Portugal. Launched earlier this month, Xfire’s Battleground is the first fully automated online competitive gaming platform that unifies competitive PC games into a seamless and engaging e-sports experience.

Starting in Brazil, and extending later to Portugal, the Xfire website, in-game chat client and Battleground platform will be localized to these territories, and community support will be handled by UOL BoaCompra. UOL BoaCompra also will take the Battleground IP into e-sports events for these countries, and will leverage its users and offerings with Xfire’s technology and platform to position itself as a leader in competitive gaming.

“We are very excited about this partnership as the e-sports market has always been very appealing to us. Xfire’s Battleground is the most technologically advanced competitive gaming platform for PCs in the market today, and it’s also faster and more reliable,” said João Pott, E-sports and Events Director at UOL BoaCompra. “We are positive that it will be a huge success within the Brazilian market and that it will revolutionize the e-sports Brazilian scene in 2013.”

“Partnering with UOL BoaCompra will be essential to our success in the rapidly expanding market of Brazilian and Portugese gamers,” said Paul Kim, CEO, Xfire. “We’re looking forward to bringing Xfire to millions more gamers as we continue to expand globally while working with industry leaders around the world to offer localized community support and interaction.”

The Battleground format is simple and easy to use, with three primary modes for gamers: Instant Action, Challenges and Tournaments. Currently, Battleground offers Instant Action for hardcore players to jump into servers and earn or lose tokens for head shots and kills, with the chance to win monthly sweepstakes for major prizes.

Coming soon, more titles will be added, and players will be able to face their friends (or foes) with Challenges, use Tournament mode to participate in sponsored tournaments from Xfire partners, and – for the first time – create and organize their very own tournaments through a full competitive product suite. Battleground currently supports Call of Duty 4 and Counter-Strike: Source, with additional titles to be added regularly, including Call of Duty 2, Counter-Strike: Go, World of Tanks, Team Fortress 2, Planetside 2 and District 187.

Representatives from Xfire and UOL BoaCompra will be at the Game Developers Conference on Thursday, March 28, to showcase the Battleground platform and discuss the details of their partnership. Press interested in scheduling an appointment can contact Wonacott Communications to coordinate or Engage PR.

About UOL BoaCompra:

Founded in 2004, UOL BoaCompra specializes in publishing and monetizing online games while offering and servicing over 200 games across multiple platforms. The company aggregates over 1.2 billion gaming-related page views per month and reaches over 70% of all Brazilian internet users. BoaCompra is defining online gaming in emerging markets, with offices in Maringá, Sao Paulo, Rio de Janeiro, Istanbul, Lisbon and Shanghai; and is currently active in Argentina, Brazil, Chile, Colombia, Dominican Republic, Mexico, Portugal and Spain. BoaCompra provides local payment methods, cross media marketing management, community management, customer support and hosting for companies interested in doing business in Latin American, Brazil or southern European markets including Turkey. BoaCompra is partnering with some of the largest gaming companies including Valve, Riot Games, Bigpoint, Gameforge, Webzen, SmileGate and Aeria Games. www.boacompra.com

About Xfire:

Xfire™ provides the ultimate community, tools and news service for nearly 23 million PC gamers through its website, social client service and Battleground, a first-of-its-kind automated competitive gaming platform. At Xfire.com, players connect with friends, share their accomplishments and stay plugged in to news about their favorite games and new titles. The Xfire client allows players to capture and share in-game media and communicate with other players across platforms, games, server browsers and gaming services. Completing the product suite, Battleground enables gamers to set up and play in their own legitimate and competitive tournaments with friends or communities. Xfire is headquartered in Santa Monica, Calif.


UOL BoaCompra, Helena Santos

E-Mail:  hesantos@uolinc.com                      

Phone: +351 213 878 642

U.S. for BoaCompra

Engage PR, Bob Eastwood

E-Mail:  BEastwood@EngagePR.com                      

Phone:  (510) 748-8200 x215

Wonacott Communications for Xfire:

Chan Lim / Racheal Caswell

(310) 477-2871 x670 / 662

clim@wonacottpr.com / rcaswell@wonacottpr.com

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