Malik Yusef, 5-times Grammy Winner Secures new Executive VP for his business ‘Private Plane’ through Henley Business School’s new MBA for the Music Industry.

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When Malik Yusef gathered the top people together for his new business venture, Private Plane, he knew he needed a great business exec who also had significant industry knowledge to run it. He knew immediately that he had the right man in John Martinez, offering John the job of Executive Vice President, chosen from the world’s first MBA for the Music Industry launched by Henley Business School in the UK, which he greatly respects for being ahead of the curve in knowing what the music industry needs. Offering John the job of Executive Vice President.   Spearheaded by Program Director, Helen Gammons, the Henley Business School will officially launch it’s new MBA in the Music Industry program in Hollywood at the  Musexpo global music event, May 5-8, 2013.

Helen Gammons, a 30 year music industry veteran, entrepreneur and educator, will address delegates during the conference/convention, and reveal how the MBA will prove to be a major game changer for the global music industry in the New Millennium. The program officially launched at MIDEM 2012 and courses began in September. “The program we offer is a core MBA based around experiential learning and a contextualized application for the Music Industry. There is a sharing and learning of best business practice with people from a broad industry profile and then music industry participants peel away for bespoke contextualized application,” says Gammons.

The Henley Business School (University of Reading), founded in 1945, was the first  business school in the UK and voted one of the top leading and most respected business schools in the world by The Times Good University Guide 2013. Henley has partnered with top leaders in the music industry to deliver the world’s first MBA program for middle and senior executives. In December 2012, a high level meeting was held at the House of Commons with Edward Vaizey, UK Minister for Culture, Communications and Creative Industries, along with UK CEO’s and senior executives from across all major labels and Rights organizations. Henley discussed its 60 years of experience in supporting CEO’s and other senior executives,defining the research agenda in the fields of leadership, knowledge management, human resources, organization studies and entrepreneurship.  Senior executives are unanimous in their support of the program. Also in December, Henley delivered a report to UK Prime Minister, David Cameron and Education Minister, Michael Gove, opposing planned education reforms which are seen as a deliberate side lining of Music and the Arts from the core curriculum within the English Baccalaureate. The report provides a more strategic view and is considered influential to Michael Gove’s educational u-turn. The Henley Business School’s MBA in the Music Industry program was developed in collaboration with an international team of music executives, led by a steering committee of leading industry executives, in conjunction with other business professionals and Henley academia. Professor John Board, Dean of Henley Business School, stated, “This strategic partnership builds on the strengths of Henley and a dynamic creative industry in a new and powerful collaboration.” The program is far reaching. The independent music community were the first to respond to the MBA as not surprisingly they are closer and more reactionary to change and market turns. As entrepreneurs they instantly saw the benefits of the MBA to their business and their careers. Helen Gammons says, “As an independent music executive I could see the needs of the industry so clearly.”  The creative industries are synergistically inseparable, with music invariably the link between all of them. The MBA for the Music industry is appropriate to the broader ‘creative industries’ and as such our marketing will broaden later in the year to reflect this. David Arnold (film, tv and song composer) is in full support of the MBA for the Music Industry and at the Music Week Awardswhich Henley Business School co sponsor they were pleased to welcome Gemma Cairney from Radio 1, CEO of Skatta TV, Parminder Vir OBE, Brand Fluent, and Stephen Budd.

The launch of the MBA programme provides a real and tangible focus for the business community inside the creative industries who are themselves creative but also require strategic skills that can help them navigate and take advantage of the new opportunities in the market place. With Films and TV programmes being commissioned by the likes of YouTube and Xbox,what next? The strategy element on the MBA can really help identify what’s around the corner and how to build business performance.

Since the launch of the MBA and particularly since all major labels have come on board Henley is working alongside both the Independent and Major label communities across the full expanse of the industry. The MBA unites all music communities both independent and major, in all territories around the world. It also spans both the business and creative communities and reaches out to those working in allied industries where music content is key. The MBA for the Music Industry is a real game changer! 

The program’s design is based on the core Henley Flexible MBA program, and enhanced with a bespoke program of workshops and presentations from leading individuals and companies in the music industry to meet the specific needs of international music professionals.Specially tailored pathways incorporated into the core modules enhance learning and focus on key industry issues. This ensures the MBA program is relevant to the creative, innovative and entrepreneurial business sector. The MBA is intended to appeal to those in all areas of business across the full music industry spectrum and includes: The MBA will help participants gain new perspectives and a forward thinking approach, whilst strengthening core management and leadership skills. The ultimate goal is to have a positive impact on the industry as a whole by putting it ahead of the curve, being more proactive and less reactive to change. The MBA program has already had impact. In a Feb 2013 article in the Telegraph, John Anthony Martinez, record producer and already one of the first American students in the program, landed a plum job with US rapper, business entrepreneur and Grammy award winning artist Malik Yusef, as a direct result of his enrollment in the program. Malik and his executive team offered John the position of Executive Vice President for a new unique label venture called Private Plane, focusing on branding music and other creative endeavors as luxury items, with a big reveal for the concept due soon.  Helen Gammons is available for interviews prior to and during her visit to Musexpo. 

Steering Committee for the MBA in the Music Industry:

Ted Cohen – Managing partner of TAG strategic and known in the music industry as a leader who embraces and exploits new technologies.

Nigel Elderton – Managing Director Peermusic UK, European President Peermusic, Chairman of the MCPS, Director of PRS for Music.

Simon Napier Bell – Artist Manager, Composer and Author. The man behind Dusty Springfield’s hit ‘You don’t have to say you love me’ . Managed Marc Bolan, The Yardbirds, Wham and Jimmy Page.

Vick Bain – Chief Operating Officer of BASCA and Henley MBA alumnus.

Alexis Grower – Head of the Media Department at Magrath LLP 

Phillip R Graham – Senior Vice President, Writer/ Publisher Relations at BMI.

Jeremy Summers – Pitmans SK Sport & Entertainment LLP Lawyer.

Fred Cannon – EX BMI Senior Vice President for Government Relations, former Executive at EMI Records working with; The Stones, The Beatles, Pink Floyd, The Sex Pistols, Elton John and Lionel Richie

Carl Leighton-Pope – Founder of The Performing Artists Network Agency. Simple Minds, Dire Straits, REO Speedwagon, Bryan Adams, Van Morrison, Michael Buble.

Deborah Annetts – Chief Executive ISM – classical and professional members.

Professor Jonathan Shalit – Roar Management – Sports and Artist Management

Jo Dipple – CEO UK Music. Patron of the MBA Lord Lingfield, Knight Principal of the Imperial Society of Knights Bachelor (Chairman of the Knights’ Council) knighted for services to education in 1993. 

For Music Trade & Consumer Press Inquiries: In the UK:
Sacha Taylor-Cox
Impressive PR
9 Jeffrey’s Place, London, NW1 9PP
Tel: 0207 284 3444, Fax: 0207 284 1840

In the U.S:
Jerry Flattum

Henley Business School.
Contact Information:

Helen Gammons – MBA
Program Director – MBA for the Music Industry.
Henley Business School University of Reading
Greenlands. Henley-on-Thames, Oxfordshire. RG9 3AU, UK
Tel: +44 (0) 1491 418 803 ext 2062
Direct Mobile: 00 44 (0) 7711 668121

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