Xenith to Sponsor Youthee Awards

in Press Releases

Xenith Football Helmets to Sponsor Coach of the Year Award

PRESS RELEASE- Montclair, NJ (June 17th, 2013) – Youth1 Media is proud to announce its recent partnership with Xenith, makers of the X2 Football Helmet. Xenith will sponsor the 2013 Youthee Coach of the Year Award.

The 2013 Youthees Award Ceremony, which will highlight the winners of 17 different categories, will take place on Saturday, June 22nd, 2013 at the Yogi Berra Museum in Little Falls, New Jersey.

The Youthees are America’s first-ever youth sports awards, honoring excellence in sport, community initiative, teamwork, and the love of the game.

“Xenith is excited about partnering with Youth1, and honored to be part of the Youthees Awards,” said Xenith Vice President of Marketing and Brand Development, Jack Seitz.  “Through our ‘Enlightened Warrior’ campaign, we’ve stressed the importance of playing sports the right way, urging athletes to rely not only on their physical abilities, but also their intelligence.  This partnership will allow us to reach more student athletes and teach them the importance of participating in teams sports.”

Xenith helmets have been worn by over 100,000 players at all levels, including youth, high school, major college, and NFL, most notably by brand ambassador Ray Rice of the Super Bowl Champions Baltimore Ravens.

“Youth1 is proud and excited to partner with Xenith,” says Youth1 President, Laura Petrillo. “We share many of the same core values with respect to promoting the best for youth athletes; raising awareness about concussions safety is a primary initiative that we actively support. Xenith and Youth1 are a natural fit, and the Youthees a perfect time to begin our partnership. They produce a superior helmet and we are awarding superior contributors to youth athletics.” 

The winner of this year’s Coach of the Year Award has been awarded to Team Comcast Coach Keith Primeau. Known as one of the most passionate and competitive players during his day in the NHL, Primeau has used those same qualities to succeed in the coaching ranks as well. With his guidance, he helped lead the 1998 Bantam Major Team Comcast to a remarkable 61-7-2 record. In addition to winning the AYHL regular season crown, as well as the AYHL playoffs, Primeau also coached the team to 1st place finishes in the Philadelphia Super98 Series and the New Jersey Super98 Series.

Primeau, who sustained four concussions and was forced to retire from the game he loved, is now a coach and mentor, dedicated to spreading the message about the dangers of concussions. He recently released a book entitled, Concussed! Sports-related Head Injuries: Prevention, Coping and Real Stories.

Primeau comments on being selected for this award,”I am honored to receive the Youthee Coach of the Year award. As a Coach you preach to your players that team success breeds individual success and clearly I am only in a position of honor due to the hard work and competitive nature of the group of young men I was so fortunate to coach. Thank you to Xenith for their support of youth sport and safety and for me, a fitting sponsor in a field that I am very passionate about.”

About Youth1 Media: 

Youth1 is the authority of youth sports, uniting the youth sports world with news, information and media. With unique content and access to sports directors, coaches and players, Youth1 offers news, rankings, features, profiles, multi-media, and the prestigious Youthees Awards that makes it THE most trusted source for everything youth sports. For more information visit www.Youth1.com.

About Xenith:

Xenith is a Massachusetts-based protective equipment manufacturer founded with the goal of advancing safety in sports through innovation and education.  Xenith football helmets feature Xenith Adaptive Head Protection® – a system of patented technologies designed to provide superior fit and to minimize the sudden movement of the head during impact.


Contact: Ryan Lance – Public Relations

P: 908-627-5700

E: Rlance@Youth1.com


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