Vitamin W Media Launches Crowdfunding Campaign for Lorraine Hansberry Film

in Press Releases

Women-owned social enterprise aims to raise $50,000 to support award-winning filmmaker’s documentary on the iconic African-American playwright

PRESS RELEASE: New York, NY (June 20, 2013) VITAMIN W, a women-owned online media platform, today launched a pro bono fundraising campaign in support of award-winning filmmaker Tracy Heather Strain’s documentary on the life of “A Raisin in the Sun” author, Lorraine Hansberry. The campaign advances VITAMIN W’s mission to support women’s causes, in addition to providing thoughtful content to professional women.

The goal of the campaign is to raise $50,000 by July 19. Individuals and organizations that donate $10 or more will receive benefits ranging from acknowledgement on the film’s website, to a private screening and digital downloads of the film. As an extra incentive, VITAMIN W is commissioning an original oil painting by Laura Kaelin and will award it to the donor with the greatest contribution.

The groundbreaking Broadway hit “A Raisin in the Sun” has inspired generations since its premiere in 1959, but the story of the woman who wrote the play is an even more moving real-life drama. To many, Lorraine Hansberry is a one-dimensional figure, a one-hit wonder who died young. Strain’s documentary is part of a larger transmedia project that will present a broad, three-dimensional portrait of the playwright who challenged American theater and the rest of the nation to reach farther, defying stereotypes and boundaries of her time. The documentary project has already received support from nearly a dozen foundations and agencies, such as the National Endowment for the Arts and the National Black Programming Collaborative, and includes interviews with African American luminaries such as Ruby Dee, Sidney Poitier, Harry Belafonte as well as Hansberry’s sister and cousin.

“The Lorraine Hansberry Documentary Project media team is excited about this partnership with VITAMIN W to help us raise money to finish our film and related media,” said Strain. “We believe that VITAMIN W is a vital site for stories focused on women and issues that affect us, and so we are honored that this innovative platform has recognized the historical and cultural significance of Lorraine Hansberry and our efforts to bring her story to the public. Women fortifying women. We like that.”

An experienced documentarian, Strain recently co-produced American Experience documentary “Silicon Valley” for WGBH and has won a Peabody Award for her work. She is collaborating with fellow Peabody-Awarding winning filmmaker and Wellesley alum Jamila Wignot on the documentary and expects to complete the project by 2015.

About VITAMIN W

VITAMIN W Media, LLC is a women-owned media platform delivering news, action and change for women powering the world. Founded in 2011, VITAMIN W is committed to publishing only high quality news, to supporting women’s causes through campaigns and direct donations, and to providing a forum for companies to reach women in a positive way. In 2012, VITAMIN W’s cause initiatives resulted in $12,000 in donations to Girls Who Code, Hollaback!, Our Bodies Ourselves (OBOS), The 2012 Project, The Soledad O’Brien and Brad Raymond Foundation, and Women, Action, & the Media (WAM!)

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Press Contacts:

Andrea Rudert

VITAMIN W Media

andrea@vitaminw.co

Frederic de Jesus

VITAMIN W Media

frederic@vitaminw.co

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