The ‘Powering the Cloud’ Events, Europe’s Biggest Vendor-Independent Conferences on Storage, Virtualisation and Datacentre Technologies Remain Current for their Tenth Year

in Press Releases

PRESS RELEASE: London, 1st July, 2013 – IT professionals who want to stay on top of the key issues in data storage, cloud computing, data centre technologies and virtualisation, are flocking to register for the tenth edition of SNW Europe, part of the ‘Powering The Cloud’ events in Frankfurt, Germany, on 29th and 30th October.  Ten years on since the original conference, SNW Europe, first welcomed the industry in its new, German home, the event is now bigger and more relevant than ever, with over 130 informative and engaging sessions scheduled so far and a networking platform which is second to none. The co-located conferences Datacenter Technologies and Virtualization World, added to reflect the increased importance of other technologies alongside storage in the datacentre, also celebrate their fifth anniversary.

Over the last ten years, the conference, which is delivered in association with SNIA Europe, the storage industry vendor-independent body, has become a priority in the calendars of IT professionals, be they end users, vendors, resellers or influencers. The event’s organiser Angel Business Communications, secured more than 70 sponsors at last year’s events and are confident to secure the same number or not even more sponsors for this year. The conference partners Cloud Security Alliance, BITKOM, Evaluator Group, EuroCloud Deutschland, GSE/SANBoard, Datacentre Alliance, IDC, Neuralytix and the strategic partner 451 Research play a vital part in contributing to the agenda.

This year’s topics include:

• Data – storage, management, protection, security
• Disaster recovery and business continuity
• Public, private or hybrid cloud services
• Desktop, server, storage and network virtualisation
• Converged data centre and IT infrastructures
• Hosting, co-location or managed services 

The new format, introduced in 2012 features Spotlight Session tracks led by industry analysts, providing thought leadership presentations, technology insights, case studies and panel sessions. This year there will be five main session streams over the two days covering:

• Big Data
• Securing your Data
• Managing IT for Business
• Rethinking your Data Centre Architecture
• Running Enterprise and Tier One applications in Today’s Hybrid World

As well as the Spotlight Sessions running in the main theatres there will be a series of Hot Topic sessions covering areas such as ‘Solid State Storage’, ‘Software Defined x’, ‘Cloud’, ‘Open Source’ and ‘Emerging Technologies’.

Making the agenda even more compelling for those following the rapid developments in cloud computing is CloudCamp, an unconference, which takes place alongside the main event on 29th October between 16:00 and 20:00, where IT professionals and vendors are encouraged to share thoughts in several open discussions.

Today the ‘Powering the Cloud’ events, designed to empower delegates with information about the key issues and how to address them, attract a wide variety of delegates from CIOs and IT directors to storage managers, project managers and administrators, and as many as 20% of 2012’s attendees were representatives of the channel.

Carly Stephens, event manager at Angel Business Communications, said: “The secret to our success is re-generation of themes and topics, and a balance between focusing on specific technologies yet appealing to a broad range of delegates. Having evolved from its 2004 focus on storage networking, the ‘Powering the Cloud’ events are now a stage to discuss all the major IT industry issues, the topics that keep decision-makers awake at night. Spending a couple of days with influential and emerging vendors as well as independent consultants enables end users to put their company’s architectures into perspective, challenge their own thinking and make informed judgements.”

Miguel Morell, CTO at SM&C Consultors, said, “SNW Europe is a key event in my agenda.  In my view it is much better than the manufacturer-led events, well organised, with a lot of useful information given in the conferences.”

Jens Leischner, founder at SANBoard, said, “SNW Europe is the best place for us to meet with our existing members as well as to reach new ones via our conference sessions.  Adding both virtualisation and data centre topics this year was the right thing to do and attracted new faces.  The support we receive from the organisers is second to none and we look forward to extending our collaboration further in the future.”

Further information and registration for this event:

Powering the Cloud, 29th and 30th October 2013 at Congress Frankfurt

Doors open at 08:30 on Tuesday, 29th October 2013 for the first day of conference sessions and exhibition features. The three co-located conference programs start at 09:30 and feature a mix of half-day ‘Spotlight sessions’, keynote addresses, SNIA presentations, customer case studies, industry ‘hot-topics’ and vendor tutorials lead by a mix of independent experts, analysts, end-users and industry professionals. The full conference programme resumes on Wednesday, 30th October 2013 at 9:30 with the final sessions finishing at 15:20 (Expo Area in Hall 5 closes also at 16:00).

IT end users and channel partners register for free promo code W3M13 at

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About SNW Europe 
Now celebrating its 10th anniversary in Frankfurt, SNW Europe is the largest fully-independent conference where IT managers and professionals can attend SNIA-endorsed education tracks, get hands-on access to a wide range of solutions demonstrations, and mix with industry peers and technology experts who face similar IT storage and data management issues every day. SNW’s unique association with the European storage user community enables us to bring you a conference program that addresses each of the highest priority issues shared among all types of organisation, both large and small, public and private. So whether you are just embarking on your first consolidated storage resource project or are looking at multi-site business continuity issues then SNW Europe is the place to be. For further information please visit 

About Virtualization World  
Virtualization World takes a focussed look at the continuing development of IT virtualisation standards and solutions and in particular the emergence of Cloud computing services. The conference and exhibition offer IT professionals a fantastic platform to learn and develop their knowledge of these key technologies in a vendor-independent environment supported by SNIA Europe, the impartial voice of the industry. Over two days, the conference addresses the hottest topics and trends through jargon-free vendor-neutral tutorials and real-life case studies from the desktop through to server and storage virtualisation solutions and beyond into the cloud. For further information please visit 

About Datacenter Technologies  
Datacenter Technologies brings a focussed conference programme and exhibition to the heart of the European market that addresses the technology standards and solutions that are key to the development and deployment of an effective 21st century data centre. Delivered with the support of the leading suppliers and SNIA Europe, the impartial voice of the industry, Datacenter Technologies sets out to educate and inform delegates and visitors on the possibilities in making your data centre strategy meet all the current economic, environmental and of course business demands you face today. For further information please visit

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