Surprising Details About Insurers’ Direct Channels in Europe

in Press Releases

Vienna, Austria – MOUNT ONYX, in cooperation with the UNIVERSITY of Vienna and TCI Consult, is publishing the first quantitative analysis of all direct insurance channels in Europe. The new study “STATE OF THE ART 2013” is the result of the first detailed survey of more than 230 online channels of insurers in more than 30 countries.

It goes far beyond a mere description of the growing online insurance business, this study now provides deep insights about all the players’ activities, by measuring more than 300 criteria.


The results show many possibilities for optimization. For example: out of 33 measured product types, on average only 5 own product lines are currently offered per channel, 81.6% of the players feature their own motor insurance products, but only 12.3% bank products. On average 20 personalized risk categories are required for a motor tariff.

Only 20.2% of the players are currently present with Google advertising, just 10.5% promote a mobile website version, only 11% offer affiliate programs or 16.2% the possibility of a live-chat. Yet, 32.5% are already providing claims assistance apps.


Dr. Jörg Finsinger, Chair of Financial Services, UNIVERSITY of Vienna: “This study is mainly focused on concrete industry standard figures against which the current status of financial service companies` activities can be compared more than 300 times.”


Dr. Johannes Ospald, Chair of the Management Board, MOUNT ONYX: “Whatever the current business model or country, companies will get unique suggestions of how to fulfil at least the minimum requirements for online insurance business and how to achieve competitive advantages.”


In addition, the study “EUROPE RATINGS 2013” presents all top players in Europe, the winners will be awarded in October 2013.


Information downloads and orders at



Dr. Johannes Ospald

Tel.: +43664 370 5470


Leave a Comment

Previous post:

Next post:

SourceOptions XPath/RenderXSL