Savage Brands Creative Work Exhibited at Pratt Graduate Communication Design Gallery

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HOUSTON (February 25, 2013) — A collection of strategic design work by Savage Brands, a Houston-based branding communications firm, is on exhibit at the prestigious Pratt Institute’s Graduate Communication Design Gallery to demonstrate how design can drive change. The Pratt Institute is one of the world’s most renowned colleges of art, design and architecture.

Creative work developed by Savage is based on the firm’s belief in purpose-driven communications that reflect the guiding principle of a company or organization to make a memorable distinction and have a positive impact on achievement of its goals. The exhibition is titled “Good on Purpose” and its goal is to tap into the emotions of others to fuel projects that impact social change.

The projects exhibited were developed through Savage Good, the firm’s initiative to provide strategic creative services to local non-profit organizations on a pro bono basis. Four featured projects were supported by a grant program called “Ideas That Matter” by Sappi Fine Paper to demonstrate the power of designing for social impact. Savage Good is the recipient of four national Sappi grants, a significant and unique accomplishment.

“Design can be used in a way that does good and benefits all of us,” said Doug Hebert, principal at Savage. “The collection on display is strategic, purposeful and representative of how good design with purpose can make a difference. We hope our exhibit inspires students and other designers to recognize the impact design can have on our community and use their talents to affect change.”

Hebert has used his own emotional life experiences to create communication pieces that address serious issues – all with the hope of helping others. Among those projects on display at Pratt is a powerful handbook to help parents of premature infants understand complex medical terms as they face a highly emotional situation. Another is a series of booklets designed for families of pancreatic cancer patients. It distills highly technical information into a high-design format that is understandable.

“Good on Purpose” exhibit allows the viewer to be immersed in the environment the design addresses and tells stories about the purpose of the project and change it is affecting.

The exhibit runs through April 22. The Pratt GradComD Gallery is located at 114 West 14th Street in New York City and entrance is open to public. For more information, visit www.prattgradcomd.com.

About Savage Brands

Founded in 1973, Savage Brands is a Houston-based company that provides branding and marketing communications for corporations and non-profit organizations. With award-winning work, Savage helps companies develop and sustain leadership positions within their industries. Its expertise encompasses branding, marketing, online and social media, sustainability reporting and investor and employee communications. For more information, visit www.savagebrands.com.

About Savage Good

Savage Good is an initiative formed by Savage Brands in 2010 to provide strategic creative services to local non-profit organizations on a pro bono basis. Savage Good partners with non-profits at a strategic level to develop branding and marketing projects that provide hope, inspire change, and make a difference in our community. For more information, visit www.savagebrands.org.

About Pratt GradComD

Pratt Institute’s Graduate Communications + Package Design (GradComD) programs have been educating graphic and package designers for over 40 years. Located in Manhattan, the program is ranked in the top 12 of over 200 graduate graphic design programs in the nation, as reported in U.S. News & World Report rankings. Pratt was recently ranked 6th in the top 25 design schools in the world by Business Insider. For more information, visit www.prattgradcomd.com.

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