Prize-Winning Novel Satirizes Life Without the Internet

in Press Releases

PRESS RELEASE (6/13/2013) NEW YORK —  A novel imagining what life would be like without the Internet won the first annual IndieReader Discovery Award (IRDA) in the humor category.

In The Fridgularity, author Mark A. Rayner presents a world in which the Internet becomes self-aware, locks all humans out of it (and any digital technology connected to it), and then only wants to talk to one guy via his web-enabled fridge.

The Fridgularity is a satire of Internet addiction, Internet culture, and the concept of the technological singularity,” Rayner said. “I was thrilled to win in a category with so many great books.”

The awards were announced at BookExpo America (BEA), a major literary trade show in New York City. Judges for the awards included publishers, agents, publicists, reviewers, authors, bloggers, and producers. The book was awarded five stars out of five.

“All of the winning titles were judged by top industry professionals—not as merely a great indie book—but as a great book, period,” said Amy Edelman, founder of IndieReader,

Rayner is no stranger to the Internet. In addition to penning satirical novels, he works at Western University, where he teaches web design and information architecture to students at the Faculty of Information and Media Studies.

“I was inspired by some of my students. When I thought about how much of their lives are now mediated through the Net—via smartphones and social media—I realized it would be kind of a disaster for them if it was all suddenly taken away. It would also be a disaster for our economy, and our society at large, if we suddenly didn’t have access to any digital technologies,” Rayner said.

“The story is meant to be fun to read, and make you laugh, but there’s a point to it as well. I hope it gets people to think about how dependent we are on our technologies,” Rayner added.

The Fridgularity is available on,, and wherever books can be purchased online.


More about the book:

Chill out. It’s only the technological singularity.

Blake Given’s web-enabled fridge has pulled the plug on the Internet, turning its owner’s life – and the whole world – upside down. Blake has modest ambitions for his life. He wants to have his job reclassified, so he can join the Creative Department of the advertising firm where he works. And he wants to go out with Daphne, one of the account execs at the same company. His fridge has other plans. All Blake knows is he’s at the center of the Internet’s disappearance, worldwide economic and religious chaos, and the possibility of a nuclear apocalypse — none of which is helping him with his career plans or love life.

The Fridgularity is the story of a reluctant prophet, Internet addicts in withdrawal and a kitchen appliance with delusions of grandeur — a science fiction novel that the Midwest Book Review calls “an exciting, sci-fi view askew, highly recommended.”

Contact information for Mark A. Rayner:    
Twitter: @markarayner
An electronic media kit is available at:

Leave a Comment

Previous post:

Next post:

SourceOptions XPath/RenderXSL