LavaCat™ Goes Global As App Release Nears

in Press Releases

Domestic and international excitement builds toward July 27 launch date


For Immediate Release – July 25, 2013

Blue Springs, MO – In just six weeks, PocketCake™, a suburban Kansas City mobile app company founded in the fall of 2012, has done what even their CEO thought was unimaginable – take the excitement of the company’s first mobile app to consumers around the world.

“Simply incredible,” said PocketCake™ CEO Ellis Gorden regarding the quick domestic and international response to the pending launch of the mobile game app LavaCat™.  “We expected to generate ‘buzz’ because of the type of game experience LavaCat™ will offer players.  We didn’t expect the breadth of anticipation here in the US and abroad to happen so quickly.”

LavaCat™ is set to be released July 27, 2013.  But, according to Gorden, due to the overwhelming interest in the game saga, it will be available starting at 12:00 p.m. (CST) on Friday, July 26 for customers in the United States.

So just how did this Midwest start-up company accomplish so much so quickly?  Led by Gorden and senior project manager Jim Bassett, the duo went in search of the best game designers and app developers in the world.  This “A” team – combined with the marketing efforts of DomiKnow®, a digital marketing firm located in Des Moines, IA – has taken a small company with big aspirations and reached 43 different countries to spread the word and create the most anticipated mobile app of 2013, LavaCat™.

This broad enthusiasm across oceans and continents can be followed through blogs, news articles, and every social media platform.  LavaCat™ has grown organically to over 15K “likes” on their official Facebook app page, via compelling content, messaging and the unique quality of the game’s experience.

“I couldn’t be more excited,” said Bassett, who noted the consumer engagement and enthusiasm in such far away countries as India surprised even himself.  “What’s even more encouraging is in reviewing the social media platforms’ analytics, the overwhelming positive response we’re seeing domestically.”

LavaCat™ will be available exclusively for free on Google Play for Android devices, and Bassett expects thousands of downloads on the first day.

For more information visit and

About PocketCake™: Recognizing the need for more and better mobile apps to meet the tremendous demand of what is the fastest growing industry in the history of modern business, a group of entrepreneurs today announced the creation of PocketCake, LLC. The company, headquartered in Blue Springs, Missouri, seeks to be THE next generation mobile app development company creating dynamic and engaging applications for games, social networking, entertainment and information. PocketCake’s goal to be a leader in application and game development for mobile and handheld gaming devices includes regularly scheduled releases of products and unprecedented customer support.  For more information visit www.pocketcake.comand

About DomiKnow®: DomiKnow® (OTC:DMNO), is a multichannel marketing firm based in Des Moines, Iowa dedicated to bringing big-time marketing to small business. DomiKnow’s® experts in digital marketing use its proprietary database of 350 million emails and 400 fields of data to create hyper-targeted email, social media, and website communications that generate customers for local businesses. For more information, visit and

Jim Bassett, Senior Project Manager
816-288-7544 /

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