How to Smooth the Transition to Green: Consumer AND Business Help

in Press Releases


PRESS RELEASE: HADLEY, MA (6/24/2013)- Even while the green sector is growing 29 percent a year (according to the National Environmental Hall of Fame), individual consumers and business owners struggle with confusing, contradictory messages.

They’re looking for answers to questions like:

  • How can I go green without spending a fortune?
  • What’s really green–and what’s just greenwashing?
  • Can greening my business open new markets?

Now you can provide these questioning readers with steady guidance on going green–and marketing green–affordably, honestly, and effectively. The monthly columns, Green And Practical (for consumers) and Green And Profitable (for business) explore tips, success stories, and approachable new ways of looking at the world.

Written by multiple-award-winning and best-selling eight-time author Shel Horowitz, the columns provide concrete action strategies in approachable language, in 600-800-word chunks. Horowitz has been in both the environmental world and the business world for more than 40 years, and has been actively combining these two paths for 14 years. Trained as a journalist, Horowitz delivers on time and to length; he has written over 1000 published articles and has blogged since 2004. His latest book, Guerrilla Marketing Goes Green (published by Wiley), has been a category best-seller at least 30 different months and has been translated into two other languages.

“Shel Horowitz…is both an inspiring and an articulate spokesman on the topic of the environment. Although he knows his facts and details, it’s his passion and fire that make me highly recommend him as a commentator. He is blessed with that perfect combination of a sense of humor, an encompassing knowledge of his topic, and the courage to say what must be said to raise our national awareness of the importance of the rapidly-growing green revolution.”
Jay Conrad Levinson, Author, “Guerrilla Marketing” series of books

“Shel’s expertise in both marketing and environmental issues is doubly valuable for eco-conscious entrepreneurs and business owners…he is a powerhouse of effective marketing strategies for social and eco-entrepreneurs.”
Priti Ambani, Managing Editor, Ecopreneurist

How to Run the Column:

You can run either column in a generally available publication for one year for just $10 per insertion. The price goes down if you run both columns, and/or if you commit to a longer term. Visit these websites to learn more and to subscribe: 

For the business column (Green And Profitable): Visit

For the consumer column: (Green And Practical): Visit:

Contact Shel:
Twitter: @ShelHorowitz
Phone (+1) 413-586-2388 (8 a.m. to 10 p.m., US Eastern Time)


green profitability, green lifestyle, green living, profitable green business, sustainability, sustainable profits, monthly syndicated column, award-winning author Shel Horowitz

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