Ed Kellum & Son Opens New Showroom

in Press Releases

PRESS RELEASE: DALLAS, TEXAS (10/16/2013) – Ed Kellum & Son (“Kellum”) reveals its new showroom to the public today, Wednesday, October 16th. The new concept integrates appliances with state-of-the-art electronics, featuring live, completely outfitted kitchens and interactive media areas modeled after home environments.

Electronic brands in the showroom include Sony, Samsung, Epson, Bose, Paradigm, Sonos and more. Appliance brands include Kitchenaid, Whirlpool, Amana, Thermador, Viking, Jenn-Air, Sub-Zero, Wolf and others.

“We are thrilled to open the new Ed Kellum & Son and the latest evolution in this incredible business,” said Daniel Pidgeon Starpower’s Chairman and co-founder. Starpower purchased Ed Kellum & Son in 2011. “We knew when we acquired the business that it would eventually be moving. We are excited we have the opportunity to showcase the latest in appliances and electronics,” added Pidgeon.

Kellum has served four generations of Dallas area residents over the past 64 years. Kellum’s Uptown store relocated earlier this year from Cole Avenue to Central Expressway, south of Knox. Kellum’s move follows the redevelopment of the entire Knox and Cole area. In addition, Ed Kellum & Son appliances are featured inside of the North Dallas Starpower. The sales staff for Kellum did not undergo change.

Ed Kellum & Son occupied its former location of 4533 Cole Avenue (corner of Knox and Cole) since its move from the current Restoration Hardware location nearby in 1996. This will be the third move by the iconic retailer in its 64 year history.

The Grand Opening event is from October 16th thru October 20th. During the several days of Grand Opening, Kellum will host chefs cooking in live kitchens, perform electronics demos and have promotional giveaways. Good Morning Texas was live on WFAA TV (Dallas) with a Thermador cooking segment from the Kellum showroom, Tuesday, October 15th at 9:40 a.m. Local radio personalities from several stations will have live remotes from the location throughout the week.

Ed Kellum & Son now has two locations: Uptown, 4415 North Central Expressway, Dallas, Texas 75248, and inside of Starpower on Dallas North Tollway, north of Beltline Road, 15340 Dallas Parkway Suite 1000, Dallas, TX 75248.


Rebecca Baker

Marketing Manager

rubaker@star-power.com Website: www.edkellum.com

O: (972) 503-6000

C: (214) 616-9033

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