Boomers & Seniors: Like Reds2 or Unfinished Song? Tell Hollywood What You Want in the Way of Movies!

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Here’s Your Chance to Have Voice in Securing More Movies for Senior Cinema Enthusiasts

A New Movement by New York Times Bestselling Author and Filmmaker James Twyman Seeks to Put One Million+ Signatures on the Desks of Hollywood Film Decision-Makers

PRESS RELEASE (7/22/2013)- Reds2 is doing great business at the cineplex starring a cast of veteran actors on the far side of 50. Yet, Hollywood executives keep saying that they won’t make more movies that appeal to seniors and boomers because this age group doesn’t go to movies.

Now’s your chance to refute that — and tell Hollywood what kinds of movies you want to see! If you want more Reds2, The Best Exotic Marigold Hotel or Quartet, then you will want to sign an online petition at www.seniorcinema.com and join your voice to one million more!

To end the glut of vampire, zombie and apocalyptic films and secure movies that are uplifting, inspirational, real life or romantic, that move you or fill your heart with love and joy, and whose protagonists are in your age group, than become a part of the “One Million Senior Voices” campaign and voice your opinion.

New York Times bestselling author and award-winning filmmaker James Twyman is launching the movement under the banner of The Senior Cinema Circle to gather one million signatures to place on the desk of Hollywood’s decision makers demanding movies that appeal to the Baby Boomer and esteemed elder set.

While speaking to distributors in Hollywood about his upcoming film Redwood Highway, Twyman consistently heard them say there was no market for films aimed at boomers and seniors.

Says Twyman, president of The Senior Cinema Circle and producer of films specifically aimed at the over-50 audience: “I was told ‘What you need are numbers. If you’re so convinced there’s a big audience for such films, prove it. Get a million seniors to join together and demand better entertainment. I think it’s unlikely, but if you can do it, then we’ll definitely take notice.’ ”

Twyman has accepted the challenge. His Senior Cinema Circle is taking the lead, creating an online survey and petition aimed at demonstrating to Hollywood that there is a market to serve, and demanding that film industry decision makers no longer overlook this willing and growing demographic.

The information gained from the “One Million Senior Voices” campaign will be shared with movie studios, producers and film distributers to convince them that it’s time to stop ignoring Baby Boomers.

Consider these facts:

1. The senior age group is now, for the first time, the largest in terms of size and percent of the population in the US.
2. There are an estimated 76 Million “Baby Boomers” in the US, and approximately 43 million over sixty-five.
3. Last year 7.9 million adults 50+ saw a film once a month or more, up from 6.2 million in 2011.
4. Boomers and Seniors have four times more disposable income than their younger counterparts.
5. They support films that resonate with them –The Best Exotic Marigold Hotel did $46 million business in the US and $90 million globally.
6. Studies have shown that seniors are far more likely to see films in theaters than younger people
7. They aren’t as adapted to movie streaming and all the new media options, so they just get in their cars and drive to the local cinema.
8. Seniors have more time on their hands.
9. Consider the box office success of Hope Springs, The Bucket List and The Notebook in recent years, films that appealed to audiences in multiple demographics.

To fill out the survey and join the online petition, go to: www.seniorcinema.com

Says Twyman, “Hollywood is overlooking a source of financial gold and customer loyalty. Give them what they want and they will come!”

About James Twyman:
James Twyman is the New York Times bestselling author of 15 books, as well as the producer/director/writer of five films including the award-winning feature film Indigo. His newest film, Redwood Highway, will debut in the beginning of 2014, and will be previewed in more than 6000 senior residences around the nation. He currently travels around the world promoting films for what he believes to be the most important, and underserved film audience in history – elders. www.jamestwyman.com

About Senior Cinema Circle:
The Senior Cinema Circle is the only organization completely dedicated to producing inspiring films for seniors and Baby Boomers, and is leading an effort to revolutionize the film industry. Its mission is to create more movies that appeal to this vital demographic, to drive consumer demand for such films and to mobilize Hollywood to bring forth box office fare that fills the current void. To that effort, it is sponsoring a survey and petition commanding the attention of Hollywood decision makers. www.seniorcinema.com

Contact:
Jackie Lapin
Conscious Media Relations
(818) 707-1473
jackie@consciousmediarelations.com

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