Atimi Software Develops Social App with the New York Stock Exchange

in Press Releases

@NYSEcam Combines Twitter-cam and Digital Guest Book to Bring a New Side of the Biggest Stage in Business to Digital Audiences 

Vancouver,Canada (November 25, 2013) – Atimi Software developed an app with the New York Stock Exchange (NYSE) that allows guests of the NYSE to share photos and handwritten signatures from the trading floor through a dedicated Twitter feed. The New York Stock Exchange (NYSE) has photographed and collected signatures from prominent guests for nearly a century, a historic tradition that received a digital upgrade with the recent launch of @NYSECam.

As a combination Twittercam and digital guest book, the NYSE is able to offer an engaging way for guests to share their experiences and chronicle the ongoing events on the trading floor in real-time. The technology only exists on special NYSE iPads, which are managed by NYSE employees. The app functionality includes unique capabilities such as:

• Take “selfies” from anywhere on the trading floor

• Autograph the images with just a swipe of a finger or stylus

• Tweet the image out in seconds

• Customize messaging with event hashtags, additional handles, watermarks, etc.

“We were thrilled to get a call from the NYSE,” said Scott Michaels, Executive Vice President, Atimi Software. “Our years of experience in app development for a variety of Fortune 1000 clients has given us the type of exposure to work for any situation no matter the restraints. Working with NYSE was the perfect opportunity to leverage so much of our core competencies.”

Atimi specializes in developing secure apps and platforms which, like @NYSECam, have been designed for use in highly regulated environments. Custom security measures, including enforcement of stringent password standards and multiple levels of access protections, are a few of the many integrations to meet NYSE’s requirements.

“The NYSE has leveraged Twitter to engage with the broader business community for years, and the launch of the @NYSECam adds a whole new dynamic to the trading floor – or as we say, the #BigStage in business,” said Scott Cutler, Executive Vice President, Head of Global Listings, NYSE Euronext. “Visitors from Mike Tyson to Twitter CEO Dick Costolo have already been captured on @NYSECam, and we look forward giving many more guests the opportunity to use this technology to share their historical experiences with the world.”  

Follow @NYSEcam at www.twitter.com/nysecam

About Atimi Software Inc.

Atimi Software Inc. is a leader in mobile and cross-platform development with core strengths in developing for the new generation of smartphones. Atimi develops some of the most successful mobile and desktop applications on the market today for leading brands in North America including The New York Times, Warner Bros., HBO, ESPN, and professional sports teams. Atimi is a trusted partner of Apple and handles high-value intellectual property for some of the largest technology companies in the world. For more information on Atimi, visit www.atimi.com.

For more information or interviews with Scott Michaels of Atimi Software, please contact Sandhya Suryam at ssuryam@atimi.com or at 778-372-2769.

Photo credit: Ben Hider, NYSE Euronext

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